AboutThatCar.com Privacy Policy
AboutThatCar.com is dedicated to protecting users' privacy and protecting
your personal information from misuse. We strongly support a policy of
openness about personal data collection and use. We have created and implemented
a policy that protects the use of any personally identifiable information
(your name, e-mail address, snail mail address, telephone number). Like
many websites, we collect information from users to constantly improve
the site and provide more individualized content and advertising to them,
but we only do so based on the guidelines stated in this policy. To make
this privacy policy easy to find, we make it available on our homepage
and at every point where personally identifiable information may be requested.
Please take note that other web sites that may be accessed through our
site may collect personally identifiable information about you. This privacy
statement does not cover the information practices of those web sites
linked to AboutThatCar.com. We encourage you to review the statements
of those sites.
What info is collected?
No registration is required for AboutThatCar.com, but all members may
opt-in to provide us their email address. From time to time, AboutThatCar.com
will have online surveys and contest entry forms that may call for users
to provide their contact information (like their name and e-mail address),
financial information (like their bank account or credit card numbers),
and demographic information (like their zip code, age, or income level).
AboutThatCar.com uses the standard "cookie" feature of major
browser applications that allows us to store data about your visit. Cookies
help us learn which areas of our site are useful and which areas need
improvement. We also may use cookies to track visits on AboutThatCar.com
and the number of entries in some of our promotions, sweepstakes, and
contests. Advertising networks that serve ads onto AboutThatCar.com may
also use their own cookies. The cookie stores your user name and password,
sparing you from having to re-enter that information each time you visit
and granting you certain access privileges. You can set your browser to
accept cookies, but if you do you may be unable to access certain portions
of the site or may be asked to re-enter your user name and password. We
will not be able to customize the site's features.
AboutThatCar.com may also gather anonymous information, which may be
used by us or shared with third parties. This is information that does
not personally identify you, but which may be helpful. For example, we
might tell our advertisers how many users visited a particular advertisement,
and for how long, so they can measure whether the ad worked. This information
is also used to generate advertising rates. Generally, this information
is collected through "traffic data" and may entail the use of
numeric codes used to identify a computer.
What happens to the information I give you?
AboutThatCar.com's primary goal in collecting personal information is
to provide you, the user, with a customized experience on our site. This
includes personalization services, interactive communications, online
shopping, and many other types of services, most of which are completely
free to you. In order to provide services free of charge, we display advertisements.
By knowing a little about you, AboutThatCar.com is able to deliver more
relevant advertisements and content to you. This, in turn, helps us create
a better website.
By delivering targeted advertisements, AboutThatCar.com allows advertisers
to reach a targeted audience. From time to time, advertisers on AboutThatCar.com
will seek to reach specific segments of our audience (e.g. females 35
and older). We will take the advertisement and display it to users meeting
those criteria. This kind of advertisement targeting is done with banner
ads as well as promotional email.
We use customer contact information from our online registration, survey,
and contest and order forms for our own internal evaluation and tracking
purposes, and to send you information from our company. From time to time,
our business partners or other companies may send you promotional material.
If you supply contact information, it may also be used to contact you
about products and services in which you have indicated an interest, and
may be shared with our advertisers, business partners, or other companies
who may want to contact you. (Users may opt out of receiving future mailings
-- see the choice/opt-out section below.)
We may use cookies to deliver to you content specific to your interests,
to save your password so you don't have to re-enter it each time you visit
our site, and for other purposes. Advertisements displayed on our site
may contain cookies. We do not have access to or control over information
collected by advertisers on our site.
AboutThatCar.com may use your IP address (the number assigned to your
computer while it is on the Internet) to help diagnose problems with our
server, and to administer our site. At a point in time, when AboutThatCar.com
offers shopping, your IP address may be used to help identify your computer
and your online "shopping cart" (if any) and to gather broad
demographic information. In addition, your IP address is transmitted with
each message sent from your account.
Demographic and profile data from online forms or cookies may be used
to tailor your experience at our site, showing you content that we think
you might be interested in, and displaying the content preferences you
have previously shared with us. This information may be shared with our
advertisers, business partners, or other companies only on an aggregate
basis, unless you specifically agree that personally identifiable information
about you may be disclosed.
If you submit financial information it may be used to verify the accuracy
of your contact information and to authorize AboutThatCar.com to bill
you for products and services you have agreed to purchase. You may choose
to submit unique identifiers (such as social security numbers) in order
to allow us to verify your identity and for use as account numbers in
our record system.
AboutThatCar.com may disclose personal information if required to do
so by law or in the good-faith belief that such action is necessary to
(a) conform to the edicts of the law or comply with legal process served
on AboutThatCar.com or its parent company, subsidiaries or affiliates;
(b) protect and defend the rights or property of AboutThatCar.com or the
users of AboutThatCar.com, and (c) act under exigent circumstances to
protect the personal safety of users of AboutThatCar.com or the public.
How do I know your site is secure?
AboutThatCar.com has security measures in place to protect the loss,
misuse and alteration of any information we have collected from you. Any
time we ask for a credit card number we transmit that credit card number
in an encrypted format. We use industry-standard, SSL (secure socket layer)
encryption. As you may realize, unfortunately, no data transmission over
the Internet can be guaranteed to be 100% secure. As a result, while we
strive to protect your personal information, AboutThatCar.com cannot ensure
or warrant the security of any information you transmit to us or from
our online products or services, and you do so at your own risk. Once
we receive your transmission, we make our best effort to ensure its security
on our systems. To further protect your privacy and security, we will
also take reasonable steps to verify your identity before granting access
or making corrections.
Children
AboutThatCar.com is a general audience site. Protecting the privacy
of the very young is especially important. We do not direct any of our
content specifically at children less than thirteen (13) years of age.
Further, we do not collect or maintain information at our website from
those we actually know are under thirteen (13) years of age.
Choice/Opt-Out
AboutThatCar.com gives you the following options for removing your information
from our database in order to stop receiving future communications from
AboutThatCar.com. (Please note: AboutThatCar.com is not responsible for
removing information from third-party lists or entities with which you
have previously authorized us to share your information.)
• You can send e-mail to: contactus@AboutThatCar.com
• You can send mail to the following postal address: AboutThatCar.com
PO Box 23167, Detroit , MI, 48223
How do I change or update the information I've provided you?
AboutThatCar.com gives you the following options for informing us of
changes to information you have previously provided:
1. You can send e-mail to: contactus@AboutThatCar.com
2. You can send mail to the following postal address:
AboutThatCar.com, Inc., P.O. Box 23167 , Detroit ,
MI , 42223
How do I contact the website?
If you have any questions about this privacy statement, the practices
of this site, or your dealings with AboutThatCar.com, please feel free
to contact:
AboutThatCar.com, Inc.
P.O. Box 23167
Detroit , Michigan , 48223
Please recognize that any of the policies or procedures above may be
changed at any time without prior notice. Although this Privacy Policy
is not a contract and does not create any legal rights, it does serve
as an express ion of AboutThatCar.com's commitment to protecting private
personal information.
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